About us
Meet the Founder
Rob Ettinger is a lifelong enthusiast of literature and the transportive power of home fragrance. By weaving these two passions together, he has pioneered a way to make reading a multi-sensory journey. His vision allows for a deeply immersive experience, where curated scents bring the atmosphere of a story to life around you. Rob's approach transforms the act of reading into a physical exploration, inviting you to inhabit the worlds you discover on the page.
That vision became Wax & Words.
What We Do
Wax & Words is a London-based home fragrance company creating hand-poured candles and wax melts inspired by literature. Each scent begins with a genre, a mood, a literary spark, and is crafted to stand on its own whether or not there's a book in your hand.
Our fragrances are designed with layers. Smoky oud and sandalwood for something brooding. Bright neroli and grapefruit for something warm. Dark berries and amber for something enchanting. People come to us for the stories behind the scents and stay because the scents themselves are exceptional. Long-lasting, complex, and unlike anything on the high street.
We hand-pour everything in small batches at our London studio using plant-based wax and cruelty-free fragrance. No paraffin. No fillers. No shortcuts. Just clean, thoughtful ingredients that honour your space.
Why Scent?
Scent is the sense most closely tied to memory and emotion. A single note (woodsmoke, old leather, rain on stone) can shift a room and change a mood in seconds. Whether you're reading, working, unwinding, or just making your home feel like yours, our fragrances are built to create atmosphere. Rich, lasting, and genuinely different.
A Growing Community
We're a young company, but our customers are fiercely loyal. They don't just come back for more, they spread the word. Friends, family, social media, across the UK and beyond. That kind of love isn't something you can manufacture. It comes from products people genuinely connect with and a level of care and customer service that makes every order feel personal.
Every order supports the next blend, the next idea, and the next step forward.
Our Promise
Every product is vegan, cruelty-free, and made with care in London. We use only plant-based wax and premium fragrance oils. No paraffin, no fillers, no compromises.
Scent. Read. Immerse.